Activation Funnel Audit
A fixed-scope review of install-to-first-action drop-off for digital banks, wallets, and lending apps.
DetailsKuala Lumpur · Fintech product rooms
Activation measured in first funded accounts, not vanity installs
Desktop Studiocore helps digital banks, e-wallets, and lending apps in Malaysia see where new customers stall between download, KYC, and the first deposit or transfer — then advise on what to change next.
Where activation work actually happens
We sit with product, growth, and compliance counterparts to reconstruct the customer’s first week: onboarding screens, document checks, funding prompts, and the moments that decide whether an account becomes useful.
Flagship engagement
Our Activation Funnel Audit maps drop-off from install through first meaningful action, using your event taxonomy, cohort cuts, and a short fieldwork note on friction that numbers alone miss.
Typical duration: three to four weeks. Delivery: written findings, prioritised hypotheses, and a readout with your activation owners. Pricing starts from a fixed project fee — see Rates for detail.
Read the audit brief
Related engagements
Supporting work that pairs with an audit when your team needs deeper cuts or ongoing readout cadence.
From teams who sat through the readout
Specific notes on funnel stages, not generic praise.
“They forced us to split ‘registered’ from ‘funded’ properly. The painful part was learning how many users stalled on the income declaration screen — but that is exactly what we needed before the next release.”
“The cohort view for first-week transfers was clearer than our internal deck. I still wish we had more time on card activation, but the KYC findings alone paid for the engagement.”
Field notes from activation work
What to put in an activation readout deck
A short agenda that keeps product, growth, and compliance in the same conversation.
Reading first-week transfer cohorts without vanity averages
A simple way to present peer-transfer activation so board packs stay honest.