Activation Review
The Activation Review is the operating rhythm behind our flagship audit. It is a human-led sequence of definition, measurement, and prioritisation — not a software product you log into.
Stage 1 — Define the finish line
We ask what “activated” must mean for your licence and business model: first deposit, first peer transfer, first bill pay, card activation, or first loan drawdown. Until that sentence is agreed, charts remain negotiable.
Stage 2 — Inventory the path
Together we list the screens, document checks, and funding options a new customer faces. We note where marketing promises diverge from the live build.
Stage 3 — Measure the cohort
Using extracts you already trust, we build stage conversion for a recent acquisition window. We separate acquisition quality (who arrived) from product friction (where they stopped).
Stage 4 — Rank the friction
Each hypothesis is scored for expected impact, implementation effort, and compliance sensitivity. Large “maybe” ideas sit below small fixes that unblock funded accounts this quarter.
Stage 5 — Readout
A ninety-minute session with product, growth, and a compliance or risk guest. You leave with a written note your release owners can action.
What to bring
- Current activation definition (even if contested)
- Access path to event or BI extracts
- Release notes for the last two onboarding changes
- One owner who can decide follow-up work
Natural next step
If this rhythm matches how your team decides, open an Activation Funnel Audit or write to us with your product type and timing.