Desktop Studiocore Kuala Lumpur

Engagement

Activation Funnel Audit

A fixed-scope review of install-to-first-action drop-off for digital banks, wallets, and lending apps.

Activation Funnel Audit

Format: Workshop + written findings + leadership readout

Duration: 3–4 weeks

Delivery: Hybrid — KL office sessions and remote analysis

Pricing: From MYR 18,000 per project

Who this is for

Product managers, growth leads, and analytics counterparts at licensed digital banks, e-wallets, remittance apps, and consumer lending apps operating in Malaysia. You already ship releases; you need a clear account of where new customers stall before they fund, transfer, or activate a card.

The result

You leave with a shared definition of “activated,” a stage-by-stage view of drop-off, a shortlist of friction hypotheses ranked by expected impact and delivery cost, and a readout deck your compliance and product partners can debate together.

Scope included

  • Alignment workshop on activation definitions (registration, KYC pass, first deposit, first transfer, card activation, or another first-value moment you choose)
  • Review of current event taxonomy and known gaps
  • Cohort cuts for a recent acquisition window (agreed with you)
  • Annotated journey notes from a sample of onboarding screens and copy
  • Written findings and a 90-minute readout

Scope excluded

  • Building or hosting analytics infrastructure
  • Running paid acquisition campaigns
  • Legal opinions on Bank Negara or PDPA matters (we flag questions for your counsel)
  • Ongoing weekly reporting (see Cohort Readout Retainer)

Provider and process

Senior analysts from Desktop Studiocore lead the work from our Kuala Lumpur office, with your product owner as the primary counterpart. Week one clarifies definitions and data access. Weeks two and three analyse cohorts and journey friction. Week four delivers findings and the readout.

Preparation

Please arrange read-only access to the event warehouse or BI extracts you already trust, a walkthrough of the current onboarding build, and one hour with compliance or risk if KYC steps are under review.

Constraints

We work within the data you are allowed to share. Personally identifiable samples are not required; aggregated funnel tables and anonymised session notes are preferred.

Pricing basis

Fixed project fee starting from MYR 18,000, adjusted for number of products in scope and depth of fieldwork. A deposit confirms the start week.

Next step

Request this engagement and mention “Activation Funnel Audit” in the form. We will reply with availability and a short scoping questionnaire.