Event Taxonomy Clinic
Format: Half-day clinic + cleaned event dictionary
Duration: One half-day workshop plus two days of write-up
Delivery: KL office preferred; remote available
Pricing: From MYR 4,800 per clinic
Purpose
Activation analytics fail quietly when “completed_onboarding” means different things to engineering, marketing, and risk. This clinic forces a shared dictionary for the events that mark progress toward first funded use.
Agenda
- Inventory of current events related to registration, identity checks, funding, and first use
- Conflict resolution on naming and properties
- Draft dictionary with owners and deprecation notes
- Follow-up document within two business days
Best fit
Teams preparing for an Activation Funnel Audit, or recovering from a migration where historical events no longer line up with the live app.